Corporate Identity and Web Design for Pro Nutrition
Pro Nutrition is a food brand that sells supplements for athletes.
The idea came from Arturo, its CEO, who already owns a gym for years and wanted to expand his market to national territory with his sports supplementation brand.
For the creation of the logo we chose a very robust and strong typography, like the users of this type of products.
The colors, red and black, represent the strength, energy and passion for sports that consumers of this type of products have.
This ecommerce, simple but very visual, focuses mainly on the product. Without too many ornaments or graphic resources, the web is mainly composed of its 2 corporate colors: black and red.