Web Design for TNT Body Gym
WHERE EVERY EFFORT HAS ITS REWARD.
That is the motto of Gimnasio TNT that we transferred to this portfolio.
A project that came with a basic problem and it was how to transmit on the same website its two business models so similar and different at the same time. A part of traditional gym with weight rooms and their new business idea: GymBoutique. A much more premium space for functional training.
After a situation analysis we detected that the GymBoutique concept was still something that was just beginning to be known, so the web design for this section was very focused on the understanding of the concept.
While in the traditional gym section we decided to focus more on their brand values such as effort and motivation.
Finally we managed to perfectly capture the difference between the two lines of business in the same website.